UNA’s Labour Day radio advertising campaign began yesterday and will continue until Monday, Sept. 7, Labour Day. The ads should be heard on the most-listened-to radio stations in most parts of Alberta.
Demographically speaking, the ad is aimed at an audience of women, plus parents and grand-parents of both genders with school-age children, 35-65 years old. The message is that nurses are there for them if they need them … and a reminder to play safe on the last weekend of summer.
United Nurses of Alberta