I received a copy of Canadian Nurse yesterday in the mail. The cover shows a picture (above) of a “Nurse” dressed in whites, cap and all. The “uniform” however was more of the style you would see at a Halloween Store. You know the one….low cut neckline, short skirts, thigh high stockings…….I think you get the picture.
I remembering thinking to myself…..Why? would a picture like that be on the cover my Nursing magazine. I placed the magazine under the rest of the mail, and made a mental note to read the article later.
The next day, at work, a co-worker asked me if I had seen the cover of Canadian Nurse? She went on to say how “disappointed”…..Okay she used other words… Lets just say she had a very strong reaction to the picture.
I went home that night and read the article. I found the article to well written and thought provoking. I was very impressed with the group of Nurses who believed so strongly in their Nursing Profession, that they made it their mission to hold the media accountable for their portrayal of Nurses. It made me think about my own practice, and how I would be perceived by the public. There were more pictures of “Halloween style uniform Nurse” with a “patient” and a “physician” that accompanied the article. Stereotypes continued…. The Nurse: a blonde female.The Physician: a male.The Patient: a male. Cartoon size needles, pill capsules…..nothing that could be taken seriously!! OR…..Could it?
My co-worker admitted she only skimmed the article. We had a lively discussion, which included, the value in the freedom to do so, and ultimately, the mutual respect we have for one another to have a difference of opinion. She did bring up some very valid points.
- Her husband/any male who looks at the cover does the little smirk grin thing…..you know the one!! I tested this theory on our male rounding physician, he tried very hard to be “professional” and not smirk….. it did not work!
- Did the picture need to be on the cover? Accompany the article at all?
- Why was the “model” on the cover different than the “model” in the pictures that accompanied the article. Cover very “sensual?” article “cartoon-like” “goofy”
- How much did it cost to get the model? Money well spent?
- Does everyone read the article? Did Canadian Nurse respect the Nurses to whom the article was speaking about?
- “Our” Nursing Magazine should not be degrading “Us” and our Profession.
Like I said, valid points!
Wear White Wednesday: “We” as Registered Nurses are trying to educate the public about the value of Registered Nurses. That our knowledge, and skill bring about more positive outcomes for our patients. We are asking to be Respected as a Profession. Does a picture of a “stereotypical Nurse” on Canadain Nurse create dialogue or damage our professional image?
Then there are the Firefighters…….and their very popular annual calendar. Handsome, young, physically fit young men…..(any women?? Not sure)…wearing “some” of their fire fighting gear. Somehow the rough and ready look gains them respect.
What do you think?
Yours in Nursing,
Heather Dean RN